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Eric Minor This blog will help further the conversation with students about the importance of internships and how to find an internship, as well as featuring some success stories of previous interns. Comments and feedback are always welcome. Thanks for joining the discussion!

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9 Dec

Opportunity Alert for December 9, 2015

Authored By Matthew | December 9th, 2015

Good luck with Finals Week!!! As you hit the home stretch for Fall, it’s a great time to start thinking ahead to getting some career-boosting experience in the Spring.

PAID opportunity ($10/hour) in tech journalism! DroneLifestyle.com is looking for an intern to join its editorial and marketing teams for Spring 2016 semester. Drone Lifestyle is a news and op ed website specializing in tech journalism, specifically the up-and-coming consumer drone industry. They cover the latest industry trends and offer up hands-on tutorials for drone enthusiasts. They’re looking for a student who has a unique blend of skills: journalistic writing, digital marketing, and entrepreneurial creativity. Visit www.dronelifestyle.com/internship to apply!

ACT QUICKLY! The WVU School of Pharmacy is seeking a PAID Public Relations Intern (8-10 hours/week, $10/hour). Open to juniors and seniors. Intern will interview students, faculty, and staff in order to write content for publications and press releases. Additional duties include writing articles for the School’s newsletter, writing web content, compiling press clippings, and coordinating events. Must be a strong writer who can translate detailed scientific concepts to a lay audience. Some evening and weekend work. Must have reliable transportation. Email cover letter, resume, and three writing samples to Mrs. Amy Newton, Director of Public Relations, WVU School of Pharmacy, at adnewton@hsc.wvu.edu. Deadline to apply is Friday, December 11th. (Contact Eric Minor for full job description).

• WVUp All Night and Mountaineer Week seeks intern for Programming and Special Events. Intern will help plan, promote, and advertise WVUp All Night and Mountaineer Week (and other events). Duties include creating weekly flyers, posters and advertisements for events, maintaining social media, event planning, conducting student surveys and other duties. Must be willing to serve on the Mountaineer Week Committee and assist with all aspects of the program. Must be able to attend weekly WVUp All Night meetings with other student interns. Must be a major in Advertising or PR. Adobe Photoshop experience required. Send email, cover letter, work samples, and names/contact information for three references to Sonja L. Wilson, Senior Programming Administrator at Sonja.Wilson@mail.wvu.edu. (Contact Eric Minor for full job description).

• The Office of Public Health and Workforce Development (OPHPWD) seeks a Marketing intern for Spring 2016. Intern will develop an encompassing advertising plan for OPHPWD events, activities, office initiatives; including fliers, social media, web, promotional items. Must be proficient with Adobe Creative Suite and Microsoft Office. Minimum 2.5 GPA required. Must be able to work 12-15 hours per week. Student should earn college credit for this experience. To apply, send your resume and Spring course schedule to sph-dialogues@hsc.wvu.edu.

• Good opportunity for a December grad: The Eberly College of Arts and Sciences seeks a full-time, temporary writer/editor to write and edit news stories for the College’s digital and print platforms. The writer/editor will help oversee day-to-day project management, working collaboratively with graphic designers, photographers, communications specialists and web designers. 3.7 hours/week for 4-5 months. Contact me for more details!

• The Morgantown Area Chamber of Commerce seeks an intern to work under the Director of Business Development. The intern will be responsible for updating the Chamber’s media contact list, creating a structure and template for multimedia promotion of Chamber activities/programs/news/events, assisting with press releases, assisting with and development of Chamber social media outreach. Contact me if you’d like to apply!

• Literacy Volunteers of Monongalia and Preston Counties (LVMPC) seeks two journalism/copywriting interns to assist with production of a monthly newsletter. Interns will conduct interviews, write columns, and do some graphic design. Volunteer position, but college credit is an option! If you have additional questions or want to apply, contact Nathaniel Collins at mon@lvmpc.org.

• The Office of Senator Joe Manchin of West Virginia seeks an enthusiastic, professional student or recent grad to start an immediate Press Internship this spring. Tasks include compiling daily press and broadcast clips, organizing, maintaining and updating media lists, drafting press releases, assisting with social media, conducting research and additional tasks to assist the Press Team. Preference given to candidates with West Virginia ties and those who can commit to a full-time internship. To apply, email cover letter, resume, three references, and one writing sample to internship@manchin.senate.gov.

• GradImages needs Graduation Assistants to help with Commencement photography during December 2015 ceremonies on December 18. Assistants will help photography crew organize students as they have their picture taken with their diplomas. Pay for this 3-hour event is $40. Interested students should go to www.epghire.com to apply. Select “Graduation Assistants.”

• College of Law seeks a PAID Student Multimedia Specialist for its Continuing Legal Education department. This job would be part-time during the spring semester and full time during summer of 2016. Student will be responsible for multi-media, production, and post-production of live events including distribution and maintenance of a library of final products, digital editing, designing print media, and the website. Must be proficient in Microsoft Office, Adobe Creative Suite, Final Cut Pro, and iDVD. Excellent written, oral, and organizational skills required. Must be able to work a few Saturdays during the year. Contact Eric Minor for the full job description or send your resume and a copy of your spring course schedule to wvcle2016@gmail.com

WVU’s chapter of the National Association of Black Journalists is launching a magazine and is looking for writers, graphic designers, photographers and videographers! Contact Ashley Rogers at (443)-301-6535

• Do real work for real clients! The Martin Hall Agency, a full-service, for-profit, student-run IMC agency is looking for new members to join their team in the fields of Copywriting, Graphic Design, and Account Management. They’re specifically looking for Account Management students who will graduate later than Spring 2016 for continuity’s sake! If you’re interested, send your resume and information about which position you’re interested in to martinhallagency@gmail.com.

• The Daily Athenaeum is hiring writers! To inquire about paid positions at WVU’s student newspaper, by emailing DA-editor@mail.wvu.edu or pick up an application at the office at 284 Prospect Street.

• Aspiring broadcasters! Want to work at the College Music Journal’s Station of the Year? Visit WWVU-FM / U-92 next to the Gluck Theater in the Mountainlair and ask for an application.

• The application process is underway for the 2016 WVU Integrated Marketing Communications Study Abroad trip led by Dr. Sammy Lee of the WVU Reed College of Media. Students accepted into the program will travel to Hong Kong, Guangzhou, Beijing, and Shanghai. You’ll also be placed in an internship with a major Chinese company and earn 3 credts (400 level elective course). Learn more at wvuimcexchange.com or contact Dr. Lee at Sang.lee@mail.wvu.edu or 293-6053.

OLDER LISTINGS THAT ARE STILL OPEN

• The SportsThread LLC seeks sports journalism interns to cover WVU sports. Interns will facilitate and conduct player interviews and write bylined stories and reports. Interns will work here in Morgantown and report to management in Denver, Colorado. Internship requires college credit. Interns will also serve as a point of reference for basic questions from University officials. Interns will be provided a formal statement and will refer all questions about Sports Thread to that statement. It is expressly understood that interns shall serve only as intermediaries between Sports Thread internship coordinator and University officials. Interns are not in a position to make formal statements for the company without prior written approval from the company. Interns are always expected to represent Sports Thread in a positive manner, realizing that their actions directly influence the public opinion of the company. Important feedback received through any social media needs to be brought to the attention of the Sports Thread coordinator. Interns will have weekly conversations with the Manager of Internship Development. Full time positions may be available for interns who exhibit exceptional performance post-graduation.

Qualifications:

Skills Required:
• Self-motivated and enthusiastic
• Demonstrated interest in writing and journalism
• Excellent writing skills
• High attention to detail
• Social Media experience is a plus
We prefer juniors or seniors but will consider exceptional freshmen and sophomores.

Application Instructions:
How to apply:
1. Go to http://thesportsthread.net/careers/
2. Click submit resume
For more information on Sports Thread, visit our corporate site here. If questions arise, feel free to contact Sports Thread by emailing us at info@thesportsthread.com

• The City of Hurricane is seeking candidates for summer internships in Marketing, Planning, PR, Public Administration, and Community Outreach. Internships will be for college credit. Interns will work under the City Manager and provide support across City Hall departments and staff. Must be a good multi-tasker and self-starter. Excellent interpersonal and communications skills are a must. Ability to shift direction in response to change in work situation is needed. Use of Microsoft Word and Excel are useful. Working hours are negotiable between the hours of 8:00 a.m. and 4:00 p.m. Send resumes to resume@hurricanewv.com or call 304-562-5896 for more information.

• Venture Outdoors (Pittsburgh, PA) Venture Outdoors is a non-profit organization dedicated to connecting EVERYONE with the outdoors regardless of socio-economic status, heritage, skill level or physical capabilities.

By encouraging everyone to participate in outdoor recreational activities, Venture Outdoors promotes the Pittsburgh region’s unique natural amenities, highlights its excellent quality of life, fosters a greater appreciation for the environment, inspires an active lifestyle and creates a shared sense of community.

The Communications Internship is open to college students and young professionals looking to get experience in the world of nonprofit marketing and communications. This is an unpaid internship that may be taken for credit if so desired (please confirm with your university department that this internship will be accepted for course credit). Perks include a vibrant office environment, staff outings, and free program credits to participate in Venture Outdoor programs.

During this internship, you will work closely with the Communications and Media Coordinator as well as with the rest of the Marketing Team to help develop and implement a creative and dynamic marketing strategy for Venture Outdoors. A diverse and wide range of marketing and communication tools will be used for implementation. The Communications Intern will also have regular responsibilities that will include social media campaigns, social media analytics, and photo management. During the internship, the Communications Intern will focus on developing a company style guide.

To apply, please email our Contact Person (below) with a resume, cover letter and contact information for three references (professors, teachers, previous managers).

Contact Person:
Danielle Levsky
Communications and Media Coordinator
danielle@ventureoutdoors.org
www.ventureoutdoors.org

• Duquesne Lighting Company (Pittsburgh) seeks PAID Communications Intern. JOB DUTIES EXTERNAL COMMUNICATIONS * Social media monitoring and assistance * Traditional media monitoring * Research and benchmarking * Press release development INTERNAL COMMUNICATIONS * Town Hall meeting support, including PowerPoint development * Content development – DL Connect and Company-wide Video boards COMMUNITY RELATIONS * Assist with volunteerism and community relations efforts CUSTOMER COMMUNICATIONS * Assist with customer newslett QUALIFICATIONS Education Required: Students must be currently enrolled in a Bachelor Degree program pursuing a degree in one of the following majors: Communications, Public Relations, Writing, English, Business, Marketing Skills: Excellent written and verbal communication. Duquesne Light Company is committed to providing equal employment opportunity to all people in all aspects of the employment relationship, without discrimination because of race, age, sex, color, religion, national origin, disability or status as a Vietnam era or special disabled veteran or any other unlawful basis, as defined by applicable law, and fostering a workplace free of unlawful discrimination and retaliation. This policy affects decisions including, but not limited to, hiring, compensation, benefits, terms and conditions of employment, opportunities for promotion, transfer, layoffs, return from a layoff, training and development, and other privileges of employment. An integral part of Duquesne Light’s commitment is to comply with all applicable federal, state and local laws concerning equal employment and affirmative action. Employer’s Job# 2521 Apply here: https://www.jobgateway.pa.gov/jponline/JobSeeker/ManageJobSearch/ViewJobDetails.aspx?4VmnvKLd8N@oYLfSO1nk4DdlsYGPy7uWjmdTNEqKNvOdv3f_4DCOXbNm3z037FGXpV@L7R@NfUz@6Hveyw4dYyormQLRR29bC_8cdhytuS4-zjI@h9B3ehRgG877NdYbqmHK5Uy3PGN75XJJoqNaDjvV8SYm@Khb

• Pittsburgh Penguins seek Star Writer/Multimedia Intern. Under the direction of the Marketing Department, the Staff Writer/Multimedia Intern supports the efforts of the Director of Content in managing the content and quality for the website and game day program. This is a writing-intensive position as prospective candidates will publish written material, and should possess strong writing and editing backgrounds. The position will also assist in a few multimedia aspects of the website, including photography and web maintenance. Candidates must be organized, responsible, professional and punctual.

Responsibilities will fall strongly in the creation of written pieces on players, coaches and front office staff members, which will primarily be handled during practices and morning skates. But since the intern will also work with Communications, Community Relations and Youth & Amateur Hockey departments to produce written features on those departments’ events, candidates should have flexible schedules to work afternoons, nights and weekends as needed during the time of the internship. Candidates should also expect to attend all home games in a shadowing capacity, assisting with in-game community, marketing and youth hockey initiatives and post-game stories as needed.

Requirements: Intern must be a junior or senior in college and must take the internship for credit during the Spring 2016 semester. The internship is unpaid. Intern must be pursuing a degree in journalism, creative writing, communications or a related discipline.

Key Responsibilities and Duties:
• Assist in the development and implementation of new content ideas
• Prepare feature stories on players, coaches and staff for website and game day publication
• Prepare stories highlighting community, marketing and youth hockey initiatives of the Penguins organization
• Assist with transcripts, proofing, photography and story content for game days
• Help manage day-to-day proofing and quality control of website content
• Intern will have interaction with executives of the Pittsburgh Penguins Hockey Club, players, coaches and staff. The candidates will be expected to act in a professional manner at all times.
Apply here: http://hockeyjobs.nhl.com/teamwork/r.cfm?i=88592
Expectations:
• Must be able to work flexible hours including weekends and game nights as assigned.
• Excellent written and verbal communication skills, with emphasis on writing and editing, required. Applicants will be asked to provide writing samples if invited to interview. Previous sports writing experience and knowledge of the Pittsburgh Penguins are a plus
Note: When you apply for this job online, you will be required to answer the following questions:
1. Yes/No: I have local housing available in Pittsburgh.
2. Yes/No: I am a current junior/senior enrolled in a college or university and I will receive college credit for this internship.

• The West Virginia Clinical and Translational Science Institute is seeking a PAID communications intern to assist with statewide communications efforts. The successful candidate should be comfortable with social media communications, video editing applications, web and text platforms. Responsibilities include managing the institute’s media clip file, organizing and managing a digital photo library, drafting and scheduling social media posts, assisting with events, and other duties as part of the WVCTSI strategic communications plan. Interested students should be of at least junior standing in January of 2016 and maintain a 3.0 GPA to be considered. WVCTSI serves entities throughout West Virginia including: WVU, WVU Health Sciences, WVU Healthcare, WV United Health Systems, the Charleston Area Medical Center and the West Virginia School of Osteopathic Medicine. Please submit cover letter, resume, two writing samples and one letter of recommendation to Stephanie A. Ballard Conrad, Strategic Operations Director, Clinical and Translational Science, WVU. PO Box 9102, Morgantown, WV, 26506-9102 or SABallard-Conrad@hsc.wvu.edu.

• Elias-Savion Advertising (Pittsburgh, PA) currently seeks an intern for its Digital Team with a focus on web and mobile app design and/or development. The successful candidate should have a solid understanding of HTML and CSS and should be willing to learn responsive Web design and/or basic JavaScript. Social media marketing experience and interest are a plus. Apply online at https://www.looksharp.com/internships/eliassavion-advertising/digital-services-intern

• Burson-Marsteller (large PR firm with an office in Pittsburgh) is accepting applications for the 2016 Harold Burson Summer Internship. Open to rising seniors, 2016 grads, and current graduate students. Must have at least a 3.0 GPA. Strong research, written, and verbal communications skills are a must. Apply online at http://www.burson-marsteller.com/careers/internships/the-harold-burson-summer-internship-program-u-s/

• The Pittsburgh Pirates seek interns in Photography, Community Relations, PNC Park Operations, and Ticket Sales for Spring 2016. Browse available listings here: https://www2.appone.com/Search/Search.aspx?ServerVar=pittsburghpirates.appone.com

• Restoring Life Ministries of Morgantown seeks Spring 2016 intern to help build media outreach via audiovisual, social media, app development/management. Contact me for more information!

• Heinz Field (Pittsburgh) seeks Summer 2016 interns for Corporate Events and Event Operations. Interns must be available for 3 days a week (M-F) between the hours of 10 a.m. and 5 p.m. Internships run from mid-May through the first pre-season Steelers game in August. Interns will gain experience with game day planning and preparation for the upcoming season. Must earn college credit. Apply for the PSSI Stadium, LLC Coporate Events Intern or PSSI Stadium, LLC Event Operations positions currently posted on TeamworkOnline.com (http://www.teamworkonline.com).

• Mashable seeks a Spring 2016 editorial intern for the site’s growing Social Good section, which covers social impact, activism, philanthropy and innovative efforts to tackle the world’s most pressing issues. Day to day duties include pitching and writing stories, assisting with research, and helping with multimedia projects. Must be in New York for Spring/Winter 2016. Apply here: http://mashable.jazz.co/apply/IdGKPg/Internship-Editorial-Social-Good-WinterSpring-2016-NY

• TalkRadio WRNR (Martinsburg, WV) is accepting applications for summer internships. This is a great first broadcasting internship for someone looking for a point of entry into the industry. You can learn more about the station and its programming here: http://www.talkradiowrnr.com/. Contact Eric Minor for application instructions.

• Full Circle Marketing (Winchester, VA) seeks Strat Comm intern for summer of 2016. The agency coordinates campaigns and events. Interns will assist in developing advertising, social media marketing, and promotional campaigns. Opportunities exist to build up a portfolio of press releases, TV scripts, and radio scripts. Contact me for full job description. To apply, email a cover letter and resume to Dario Savarese at Dario@fullcirclem.com or call 540-722-8700.

• FanSided, a sports, entertainment, and lifestyle network of websites (now a part of Time Inc.) is looking for contributing writers and feature writers. Apply here: http://fansided.com/fansided-openings/#apply

• The WVU Rugby team is exploring the option of developing an internship to help serve as a media specialist. This person would help manage the team’s website, do regular write-ups on games and video interviews for the team’s online and social media audience. Details are still being worked out, but contact me if you’re interested!

• The High Country News, an environmental journal based in Paonia, Colorado, is accepting applications for journalism internships and fellowships. The magazine has 25,000 subscribers and reaches 60,000 readers. They’re offering six six-month long internships (starting in June and in January) and a yearlong fellowship (starting in January). They provide housing, and a $220/week stipend for interns and free housing and a $375/week stipend for fellows. An additional $500 travel stipend is available to help defray moving costs. Interns spend most of their researching, interviewing, writing and developing content. For more information and application instructions, click here: http://www.journalismnext.com/jobdetails.cfm?jid=9234

• The DC-based Institute on Political Journalism and Communications is now accepting applications for its Summer 2016 program. This 8-week program (through George Washington University) allows students to intern in the fields of journalism, public relations, and communications. Placement is guaranteed to students who are accepted. Housing is fully furnished by the program. Internship placements include newspapers, magazines, online publications, news services, PR and communications firms. Apply by the early deadline of December 10th to receive priority admissions and scholarship consideration and a 5% tuition discount. Apply here: http://www.dcinternships.org/?programs=political-journalism&details=true

• ProPublica, an independent, non-profit newsroom that produces investigative journalism is hiring a Reporting Fellow. The fellowship is a minimum of 16 weeks and can last for up to a year. This is a full-time position, based in New York. Compensation is $700/week. Fellows will write their own stories, but also collaborate with ProPublica’s reporters on bigger projects. To apply, fill out the online form here: https://www.propublica.org/atpropublica/item/propublica-is-hiring-a-reporting-fellow?utm_source=et&utm_medium=email&utm_campaign=dailynewsletter&utm_content=&utm_name=

17 Nov

Opportunity Alert for November 17, 2015

Authored By Matthew | November 17th, 2015

Here’s this week’s “hot sheet” of internships that you can apply for right now! If you don’t see an internship in the city of your choice or one that fits your current career aspirations, come and see me and I can help you find what you’re looking for!

• Sinclair Broadcast Group, which owns TV stations all over the country, will be conducting a series of Skype interviews with our students all day Thursday, December 3rd in Martin Hall. Preference will be given to December graduates seeking jobs in broadcast news, but interviews for undergraduate internships will also be available. Mark the date on your calendar and visit my office (104-B Martin Hall) to reserve your slot. The sign-up sheet is on my office door right now!

• The West Virginia Black Bears (Morgantown’s minor league baseball team) will interview candidates for internships on Friday, December 4th in Martin Hall. Positions include: Photography, Graphic Design, Replay, Scoreboard, Press Release/Website, Social Media, Media Relations, Music, Suite/Group Ticket Sales, Season Ticket Sales, Sponsor Tickets, Single Game Ticket, Will Call, Accounting, Merchandising (Team Shop), Merchandising (Online), On-Field Promotions, On-Field Host, Clubhouse attendant, Grounds Crew and Community Relations. Internships will begin after Winter Break and will continue through October 1, 2016. There is a sign-up sheet on my office door (104-B Martin Hall).

• Columbia Pipeline Group is in the Mountainlair today from 12:00-3:00pm to recruit interns for next summer. Opportunities in Houston, TX, Charleston, W.Va., Columbus, Ohio, Canonsburg, PA and Washington, DC. No appointment necessary. Just be ready to make a good impression. This is a very good opportunity!

• The application process is underway for the 2016 WVU Integrated Marketing Communications Study Abroad trip led by Dr. Sammy Lee of the WVU Reed College of Media. Students accepted into the program will travel to Hong Kong, Guangzhou, Beijing, and Shanghai. You’ll also be placed in an internship with a major Chinese company and earn 3 credts (400 level elective course). Learn more at wvuimcexchange.com or contact Dr. Lee at Sang.lee@mail.wvu.edu or 293-6053.

• The SportsThread LLC seeks sports journalism interns to cover WVU sports. Interns will facilitate and conduct player interviews and write bylined stories and reports. Interns will work here in Morgantown and report to management in Denver, Colorado. Internship requires college credit. Interns will also serve as a point of reference for basic questions from University officials. Interns will be provided a formal statement and will refer all questions about Sports Thread to that statement. It is expressly understood that interns shall serve only as intermediaries between Sports Thread internship coordinator and University officials. Interns are not in a position to make formal statements for the company without prior written approval from the company. Interns are always expected to represent Sports Thread in a positive manner, realizing that their actions directly influence the public opinion of the company. Important feedback received through any social media needs to be brought to the attention of the Sports Thread coordinator. Interns will have weekly conversations with the Manager of Internship Development. Full time positions may be available for interns who exhibit exceptional performance post-graduation.

Qualifications:

Skills Required:
• Self-motivated and enthusiastic
• Demonstrated interest in writing and journalism
• Excellent writing skills
• High attention to detail
• Social Media experience is a plus
We prefer juniors or seniors but will consider exceptional freshmen and sophomores.

Application Instructions:
How to apply:
1. Go to http://thesportsthread.net/careers/
2. Click submit resume
For more information on Sports Thread, visit our corporate site here. If questions arise, feel free to contact Sports Thread by emailing us at info@thesportsthread.com

• The City of Hurricane is seeking candidates for summer internships in Marketing, Planning, PR, Public Administration, and Community Outreach. Internships will be for college credit. Interns will work under the City Manager and provide support across City Hall departments and staff. Must be a good multi-tasker and self-starter. Excellent interpersonal and communications skills are a must. Ability to shift direction in response to change in work situation is needed. Use of Microsoft Word and Excel are useful. Working hours are negotiable between the hours of 8:00 a.m. and 4:00 p.m. Send resumes to resume@hurricanewv.com or call 304-562-5896 for more information.

• Venture Outdoors (Pittsburgh, PA) Venture Outdoors is a non-profit organization dedicated to connecting EVERYONE with the outdoors regardless of socio-economic status, heritage, skill level or physical capabilities.

By encouraging everyone to participate in outdoor recreational activities, Venture Outdoors promotes the Pittsburgh region’s unique natural amenities, highlights its excellent quality of life, fosters a greater appreciation for the environment, inspires an active lifestyle and creates a shared sense of community.

The Communications Internship is open to college students and young professionals looking to get experience in the world of nonprofit marketing and communications. This is an unpaid internship that may be taken for credit if so desired (please confirm with your university department that this internship will be accepted for course credit). Perks include a vibrant office environment, staff outings, and free program credits to participate in Venture Outdoor programs.

During this internship, you will work closely with the Communications and Media Coordinator as well as with the rest of the Marketing Team to help develop and implement a creative and dynamic marketing strategy for Venture Outdoors. A diverse and wide range of marketing and communication tools will be used for implementation. The Communications Intern will also have regular responsibilities that will include social media campaigns, social media analytics, and photo management. During the internship, the Communications Intern will focus on developing a company style guide.

To apply, please email our Contact Person (below) with a resume, cover letter and contact information for three references (professors, teachers, previous managers).

Contact Person:
Danielle Levsky
Communications and Media Coordinator
danielle@ventureoutdoors.org
www.ventureoutdoors.org

• Duquesne Lighting Company (Pittsburgh) seeks PAID Communications Intern. JOB DUTIES EXTERNAL COMMUNICATIONS * Social media monitoring and assistance * Traditional media monitoring * Research and benchmarking * Press release development INTERNAL COMMUNICATIONS * Town Hall meeting support, including PowerPoint development * Content development – DL Connect and Company-wide Video boards COMMUNITY RELATIONS * Assist with volunteerism and community relations efforts CUSTOMER COMMUNICATIONS * Assist with customer newslett QUALIFICATIONS Education Required: Students must be currently enrolled in a Bachelor Degree program pursuing a degree in one of the following majors: Communications, Public Relations, Writing, English, Business, Marketing Skills: Excellent written and verbal communication. Duquesne Light Company is committed to providing equal employment opportunity to all people in all aspects of the employment relationship, without discrimination because of race, age, sex, color, religion, national origin, disability or status as a Vietnam era or special disabled veteran or any other unlawful basis, as defined by applicable law, and fostering a workplace free of unlawful discrimination and retaliation. This policy affects decisions including, but not limited to, hiring, compensation, benefits, terms and conditions of employment, opportunities for promotion, transfer, layoffs, return from a layoff, training and development, and other privileges of employment. An integral part of Duquesne Light’s commitment is to comply with all applicable federal, state and local laws concerning equal employment and affirmative action. Employer’s Job# 2521 Apply here: https://www.jobgateway.pa.gov/jponline/JobSeeker/ManageJobSearch/ViewJobDetails.aspx?4VmnvKLd8N@oYLfSO1nk4DdlsYGPy7uWjmdTNEqKNvOdv3f_4DCOXbNm3z037FGXpV@L7R@NfUz@6Hveyw4dYyormQLRR29bC_8cdhytuS4-zjI@h9B3ehRgG877NdYbqmHK5Uy3PGN75XJJoqNaDjvV8SYm@Khb

• Pittsburgh Penguins seek Star Writer/Multimedia Intern. Under the direction of the Marketing Department, the Staff Writer/Multimedia Intern supports the efforts of the Director of Content in managing the content and quality for the website and game day program. This is a writing-intensive position as prospective candidates will publish written material, and should possess strong writing and editing backgrounds. The position will also assist in a few multimedia aspects of the website, including photography and web maintenance. Candidates must be organized, responsible, professional and punctual.

Responsibilities will fall strongly in the creation of written pieces on players, coaches and front office staff members, which will primarily be handled during practices and morning skates. But since the intern will also work with Communications, Community Relations and Youth & Amateur Hockey departments to produce written features on those departments’ events, candidates should have flexible schedules to work afternoons, nights and weekends as needed during the time of the internship. Candidates should also expect to attend all home games in a shadowing capacity, assisting with in-game community, marketing and youth hockey initiatives and post-game stories as needed.

Requirements: Intern must be a junior or senior in college and must take the internship for credit during the Spring 2016 semester. The internship is unpaid. Intern must be pursuing a degree in journalism, creative writing, communications or a related discipline.

Key Responsibilities and Duties:
• Assist in the development and implementation of new content ideas
• Prepare feature stories on players, coaches and staff for website and game day publication
• Prepare stories highlighting community, marketing and youth hockey initiatives of the Penguins organization
• Assist with transcripts, proofing, photography and story content for game days
• Help manage day-to-day proofing and quality control of website content
• Intern will have interaction with executives of the Pittsburgh Penguins Hockey Club, players, coaches and staff. The candidates will be expected to act in a professional manner at all times.
Apply here: http://hockeyjobs.nhl.com/teamwork/r.cfm?i=88592
Expectations:
• Must be able to work flexible hours including weekends and game nights as assigned.
• Excellent written and verbal communication skills, with emphasis on writing and editing, required. Applicants will be asked to provide writing samples if invited to interview. Previous sports writing experience and knowledge of the Pittsburgh Penguins are a plus
Note: When you apply for this job online, you will be required to answer the following questions:
1. Yes/No: I have local housing available in Pittsburgh.
2. Yes/No: I am a current junior/senior enrolled in a college or university and I will receive college credit for this internship.

OLDER LISTINGS THAT ARE STILL OPEN

• The Associated Press has an immediate opening for a journalist who likes basketball and would like to interview coaches and players after WVU men’s home games. The position pays $35 per game. The person would type out the quotes for use by someone else who is writing a story. The person chosen must be available to attend all home games, although they would be alternating with others in the same position. Must have a laptop computer and an audio recorder. If interested, contact John Raby at jraby@ap.org

• The West Virginia Clinical and Translational Science Institute is seeking a PAID communications intern to assist with statewide communications efforts. The successful candidate should be comfortable with social media communications, video editing applications, web and text platforms. Responsibilities include managing the institute’s media clip file, organizing and managing a digital photo library, drafting and scheduling social media posts, assisting with events, and other duties as part of the WVCTSI strategic communications plan. Interested students should be of at least junior standing in January of 2016 and maintain a 3.0 GPA to be considered. WVCTSI serves entities throughout West Virginia including: WVU, WVU Health Sciences, WVU Healthcare, WV United Health Systems, the Charleston Area Medical Center and the West Virginia School of Osteopathic Medicine. Please submit cover letter, resume, two writing samples and one letter of recommendation to Stephanie A. Ballard Conrad, Strategic Operations Director, Clinical and Translational Science, WVU. PO Box 9102, Morgantown, WV, 26506-9102 or SABallard-Conrad@hsc.wvu.edu.

• The Maryland, Delaware, DC Press Association is accepting applications for the Reese Cleghorn Summer Internship Program. Applicants must be a resident of Maryland, Delaware or DC. Open to students seeking a career in news reporting, sports reporting, copy editing, and photojournalism. Selected interns will be placed with a participating news media organization as close to home as possible. Interns will be paid $300/week after taxes for eight weeks. All applications must be submitted online before November 20th, 2015. For more information, visit http://www.mddcpress.com/about/mddc-reese-cleghorn-summer-internship-program. To apply, click here: https://form.jotform.com/52637028520956

• Elias-Savion Advertising (Pittsburgh, PA) currently seeks an intern for its Digital Team with a focus on web and mobile app design and/or development. The successful candidate should have a solid understanding of HTML and CSS and should be willing to learn responsive Web design and/or basic JavaScript. Social media marketing experience and interest are a plus. Apply online at https://www.looksharp.com/internships/eliassavion-advertising/digital-services-intern

• Burson-Marsteller (large PR firm with an office in Pittsburgh) is accepting applications for the 2016 Harold Burson Summer Internship. Open to rising seniors, 2016 grads, and current graduate students. Must have at least a 3.0 GPA. Strong research, written, and verbal communications skills are a must. Apply online at http://www.burson-marsteller.com/careers/internships/the-harold-burson-summer-internship-program-u-s/

• The Pittsburgh Pirates seek interns in Photography, Community Relations, PNC Park Operations, and Ticket Sales for Spring 2016. Browse available listings here: https://www2.appone.com/Search/Search.aspx?ServerVar=pittsburghpirates.appone.com

• The Pittsburgh Penguins seek a Media Relations intern for Spring 2016. Interns will research and compile player and team stats for the 2016 Playoff Guide. Should have experience with Microsoft Excel and have excellent typing and editing skills. 10-15 hours of office time/week required. The ideal candidate will be able to work 2 out of every 3 home games at Consol Energy Center. More information at https://www.looksharp.com/internships/pittsburgh-penguins—40/media-relations-internship-spring-2016?&&s%5Bcity%5D=&s%5Bcountry%5D=&s%5Blat%5D=&s%5Blng%5D=&s%5Blocation%5D=&s%5Bpage%5D=1&s%5Bper_page%5D=10&s%5Bq%5D=pittsburgh+penguins&s%5Bradius%5D=&s%5Bsort%5D=relevance&s%5Bstate%5D=

• Restoring Life Ministries of Morgantown seeks Spring 2016 intern to help build media outreach via audiovisual, social media, app development/management. Contact me for more information!

• Heinz Field (Pittsburgh) seeks Summer 2016 interns for Corporate Events and Event Operations. Interns must be available for 3 days a week (M-F) between the hours of 10 a.m. and 5 p.m. Internships run from mid-May through the first pre-season Steelers game in August. Interns will gain experience with game day planning and preparation for the upcoming season. Must earn college credit. Apply for the PSSI Stadium, LLC Coporate Events Intern or PSSI Stadium, LLC Event Operations positions currently posted on TeamworkOnline.com (http://www.teamworkonline.com).

• Mashable seeks a Spring 2016 editorial intern for the site’s growing Social Good section, which covers social impact, activism, philanthropy and innovative efforts to tackle the world’s most pressing issues. Day to day duties include pitching and writing stories, assisting with research, and helping with multimedia projects. Must be in New York for Spring/Winter 2016. Apply here: http://mashable.jazz.co/apply/IdGKPg/Internship-Editorial-Social-Good-WinterSpring-2016-NY

• TalkRadio WRNR (Martinsburg, WV) is accepting applications for summer internships. This is a great first broadcasting internship for someone looking for a point of entry into the industry. You can learn more about the station and its programming here: http://www.talkradiowrnr.com/. Contact Eric Minor for application instructions.

• Full Circle Marketing (Winchester, VA) seeks Strat Comm intern for summer of 2016. The agency coordinates campaigns and events. Interns will assist in developing advertising, social media marketing, and promotional campaigns. Opportunities exist to build up a portfolio of press releases, TV scripts, and radio scripts. Contact me for full job description. To apply, email a cover letter and resume to Dario Savarese at Dario@fullcirclem.com or call 540-722-8700.

• FanSided, a sports, entertainment, and lifestyle network of websites (now a part of Time Inc.) is looking for contributing writers and feature writers. Apply here: http://fansided.com/fansided-openings/#apply

• The WVU Rugby team is exploring the option of developing an internship to help serve as a media specialist. This person would help manage the team’s website, do regular write-ups on games and video interviews for the team’s online and social media audience. Details are still being worked out, but contact me if you’re interested!

• The Pittsburgh Tribune-Review is seeking applications for paid news internships during Summer 2016. Positions include news reporting, sports reporting, copy editing, multimedia graphics and photography. Most internships are based in the Pittsburgh newsroom (on the city’s North Shore), but some are based in the Tribune-Review newsroom in Greensburg or the Valley News Dispatch in Tarentum, PA. Interns are treated like full-time staffers and are expected to produce quality work and coverage ideas. Internships typically last between 11 and 13 weeks. A car and valid drivers’ license are required. Applicants must have completed their sophomore year in college. Recent grads and grad students are also eligible. To apply, indicate which internship interests you the most, email your cover letter, resume and work samples to internships@tribweb.com. Writers should submit a maximum of six clips. Photographers should provide 10 single images, a photo story and a video. Artists should provide samples of work appearing online or in print. Copy editors should include headline and layout samples and, if possible, before and after samples of stories they’ve edited. For files too large to email, submit web links or send CD/DVD to News Internships, Pittsburgh Tribune-Review, Third Floor, 503 Martindale Street, Pittsburgh, PA, 15212. Application deadline is December 1, 2015.

• The High Country News, an environmental journal based in Paonia, Colorado, is accepting applications for journalism internships and fellowships. The magazine has 25,000 subscribers and reaches 60,000 readers. They’re offering six six-month long internships (starting in June and in January) and a yearlong fellowship (starting in January). They provide housing, and a $220/week stipend for interns and free housing and a $375/week stipend for fellows. An additional $500 travel stipend is available to help defray moving costs. Interns spend most of their researching, interviewing, writing and developing content. For more information and application instructions, click here: http://www.journalismnext.com/jobdetails.cfm?jid=9234

• The DC-based Institute on Political Journalism and Communications is now accepting applications for its Summer 2016 program. This 8-week program (through George Washington University) allows students to intern in the fields of journalism, public relations, and communications. Placement is guaranteed to students who are accepted. Housing is fully furnished by the program. Internship placements include newspapers, magazines, online publications, news services, PR and communications firms. Apply by the early deadline of December 10th to receive priority admissions and scholarship consideration and a 5% tuition discount. Apply here: http://www.dcinternships.org/?programs=political-journalism&details=true

• ProPublica, an independent, non-profit newsroom that produces investigative journalism is hiring a Reporting Fellow. The fellowship is a minimum of 16 weeks and can last for up to a year. This is a full-time position, based in New York. Compensation is $700/week. Fellows will write their own stories, but also collaborate with ProPublica’s reporters on bigger projects. To apply, fill out the online form here: https://www.propublica.org/atpropublica/item/propublica-is-hiring-a-reporting-fellow?utm_source=et&utm_medium=email&utm_campaign=dailynewsletter&utm_content=&utm_name=

12 Nov

Opportunity Alert for November 12, 2015

Authored By Matthew | November 12th, 2015

On-campus recruiting is in full swing with two major employers planning events in December exclusively targeting WVU Reed College of Media students. Check out those listings and others in this week’s Opportunity Alert!

• Sinclair Broadcast Group, which owns TV stations all over the country, will be conducting a series of Skype interviews with our students all day Thursday, December 3rd in Martin Hall. Preference will be given to December graduates seeking jobs in broadcast news, but interviews for undergraduate internships will also be available. Mark the date on your calendar and visit my office (104-B Martin Hall) to reserve your slot. I’ll notify you when the sign-up sheet goes up!

• The West Virginia Black Bears (Morgantown’s minor league baseball team) will interview candidates for internships on Friday, December 4th in Martin Hall. Positions include: Photography, Graphic Design, Replay, Scoreboard, Press Release/Website, Social Media, Media Relations, Music, Suite/Group Ticket Sales, Season Ticket Sales, Sponsor Tickets, Single Game Ticket, Will Call, Accounting, Merchandising (Team Shop), Merchandising (Online), On-Field Promotions, On-Field Host, Clubhouse attendant, Grounds Crew and Community Relations. Internships will begin after Winter Break and will continue through October 1, 2016. There is a sign-up sheet on my office door (104-B Martin Hall).

• The Associated Press has an immediate opening for a journalist who likes basketball and would like to interview coaches and players after WVU men’s home games. The position pays $35 per game. The person would type out the quotes for use by someone else who is writing a story. The person chosen must be available to attend all home games, although they would be alternating with others in the same position. Must have a laptop computer and an audio recorder. If interested, contact John Raby at jraby@ap.org

• The West Virginia Clinical and Translational Science Institute is seeking a PAID communications intern to assist with statewide communications efforts. The successful candidate should be comfortable with social media communications, video editing applications, web and text platforms. Responsibilities include managing the institute’s media clip file, organizing and managing a digital photo library, drafting and scheduling social media posts, assisting with events, and other duties as part of the WVCTSI strategic communications plan. Interested students should be of at least junior standing in January of 2016 and maintain a 3.0 GPA to be considered. WVCTSI serves entities throughout West Virginia including: WVU, WVU Health Sciences, WVU Healthcare, WV United Health Systems, the Charleston Area Medical Center and the West Virginia School of Osteopathic Medicine. Please submit cover letter, resume, two writing samples and one letter of recommendation to Stephanie A. Ballard Conrad, Strategic Operations Director, Clinical and Translational Science, WVU. PO Box 9102, Morgantown, WV, 26506-9102 or SABallard-Conrad@hsc.wvu.edu.

• The Maryland, Delaware, DC Press Association is accepting applications for the Reese Cleghorn Summer Internship Program. Applicants must be a resident of Maryland, Delaware or DC. Open to students seeking a career in news reporting, sports reporting, copy editing, and photojournalism. Selected interns will be placed with a participating news media organization as close to home as possible. Interns will be paid $300/week after taxes for eight weeks. All applications must be submitted online before November 20th, 2015. For more information, visit http://www.mddcpress.com/about/mddc-reese-cleghorn-summer-internship-program. To apply, click here: https://form.jotform.com/52637028520956

• Elias-Savion Advertising (Pittsburgh, PA) currently seeks an intern for its Digital Team with a focus on web and mobile app design and/or development. The successful candidate should have a solid understanding of HTML and CSS and should be willing to learn responsive Web design and/or basic JavaScript. Social media marketing experience and interest are a plus. Apply online at https://www.looksharp.com/internships/eliassavion-advertising/digital-services-intern

• Burson-Marsteller (large PR firm with an office in Pittsburgh) is accepting applications for the 2016 Harold Burson Summer Internship. Open to rising seniors, 2016 grads, and current graduate students. Must have at least a 3.0 GPA. Strong research, written, and verbal communications skills are a must. Apply online at http://www.burson-marsteller.com/careers/internships/the-harold-burson-summer-internship-program-u-s/

• The Pittsburgh Pirates seek interns in Photography, Community Relations, PNC Park Operations, and Ticket Sales for Spring 2016. Browse available listings here: https://www2.appone.com/Search/Search.aspx?ServerVar=pittsburghpirates.appone.com

• The Pittsburgh Penguins seek a Media Relations intern for Spring 2016. Interns will research and compile player and team stats for the 2016 Playoff Guide. Should have experience with Microsoft Excel and have excellent typing and editing skills. 10-15 hours of office time/week required. The ideal candidate will be able to work 2 out of every 3 home games at Consol Energy Center. More information at https://www.looksharp.com/internships/pittsburgh-penguins—40/media-relations-internship-spring-2016?&&s%5Bcity%5D=&s%5Bcountry%5D=&s%5Blat%5D=&s%5Blng%5D=&s%5Blocation%5D=&s%5Bpage%5D=1&s%5Bper_page%5D=10&s%5Bq%5D=pittsburgh+penguins&s%5Bradius%5D=&s%5Bsort%5D=relevance&s%5Bstate%5D=

• Restoring Life Ministries of Morgantown seeks Spring 2016 intern to help build media outreach via audiovisual, social media, app development/management. Contact me for more information!

3 Nov

Opportunity Alert for November 3, 2015

Authored By Matthew | November 3rd, 2015

November is here, and as we head into the home stretch for the Fall Semester, internship opportunities for spring and summer are still available. Remember that these are just a sampling. There are internships EVERYWHERE. Come and see me if you need help with your search!

USA TODAY seeks Collegiate Correspondents for Spring 2016. Collegiate correspondents will pitch and create content each week for the USA TODAY College website. You choose the best way to tell your story: text, photo galleries, video, podcasts, interactives, graphics. The program runs 17 weeks and you can participate remotely from here in Morgantown. Apply here today! http://www.usatodaycollegecontent.com/?hootPostID=266174649b515026f8d9f8928176d66f

• Gatesman+Dave, a Pittsburgh advertising agency, seeks applicants for its “Brandtern Experience.” It promises agency work and the guidance of mentors in your department. The program also doubles as a client for itself—you’ll be assigned to create a campaign to raise awareness for the program. Internships available in Account Mgt., Account Planning, Media, PR/Social, Creative – Design, Creative – Copywriter and Digital. Must have a working knowledge of Microsoft Office. Preference given to juniors and seniors. Online applications open in February 2016. Internship runs June 2016-August 2016. Learn more here: http://www.gatesmandave.com/about/brandtern/

• Heinz Field (Pittsburgh) seeks Summer 2016 interns for Corporate Events and Event Operations. Interns must be available for 3 days a week (M-F) between the hours of 10 a.m. and 5 p.m. Internships run from mid-May through the first pre-season Steelers game in August. Interns will gain experience with game day planning and preparation for the upcoming season. Must earn college credit. Apply for the PSSI Stadium, LLC Coporate Events Intern or PSSI Stadium, LLC Event Operations positions currently posted on TeamworkOnline.com (http://www.teamworkonline.com).

• Mashable seeks a Spring 2016 editorial intern for the site’s growing Social Good section, which covers social impact, activism, philanthropy and innovative efforts to tackle the world’s most pressing issues. Day to day duties include pitching and writing stories, assisting with research, and helping with multimedia projects. Must be in New York for Spring/Winter 2016. Apply here: http://mashable.jazz.co/apply/IdGKPg/Internship-Editorial-Social-Good-WinterSpring-2016-NY

• US Senator Shelley Moore Capito (R-WV) is accepting applications for Spring 2016 and Summer 2016 interns for both Washington, DC and Charleston, WV offices. Spring session runs January 9-May 19, 2016. Summer sessions run May 16-June 24, 2016 and from June 27-August 5, 2016. Contact me for application forms and instructions.

• TalkRadio WRNR (Martinsburg, WV) is accepting applications for summer internships. This is a great first broadcasting internship for someone looking for a point of entry into the industry. You can learn more about the station and its programming here: http://www.talkradiowrnr.com/. Contact Eric Minor for application instructions.

• Full Circle Marketing (Winchester, VA) seeks Strat Comm intern for summer of 2016. The agency coordinates campaigns and events. Interns will assist in developing advertising, social media marketing, and promotional campaigns. Opportunities exist to build up a portfolio of press releases, TV scripts, and radio scripts. Contact me for full job description. To apply, email a cover letter and resume to Dario Savarese at Dario@fullcirclem.com or call 540-722-8700.

• FanSided, a sports, entertainment, and lifestyle network of websites (now a part of Time Inc.) is looking for contributing writers and feature writers. Apply here: http://fansided.com/fansided-openings/#apply

OLDER LISTINGS THAT ARE STILL OPEN:

• The WVU Rugby team is exploring the option of developing an internship to help serve as a media specialist. This person would help manage the team’s website, do regular write-ups on games and video interviews for the team’s online and social media audience. Details are still being worked out, but contact me if you’re interested!

• The Pittsburgh Tribune-Review is seeking applications for paid news internships during Summer 2016. Positions include news reporting, sports reporting, copy editing, multimedia graphics and photography. Most internships are based in the Pittsburgh newsroom (on the city’s North Shore), but some are based in the Tribune-Review newsroom in Greensburg or the Valley News Dispatch in Tarentum, PA. Interns are treated like full-time staffers and are expected to produce quality work and coverage ideas. Internships typically last between 11 and 13 weeks. A car and valid drivers’ license are required. Applicants must have completed their sophomore year in college. Recent grads and grad students are also eligible. To apply, indicate which internship interests you the most, email your cover letter, resume and work samples to internships@tribweb.com. Writers should submit a maximum of six clips. Photographers should provide 10 single images, a photo story and a video. Artists should provide samples of work appearing online or in print. Copy editors should include headline and layout samples and, if possible, before and after samples of stories they’ve edited. For files too large to email, submit web links or send CD/DVD to News Internships, Pittsburgh Tribune-Review, Third Floor, 503 Martindale Street, Pittsburgh, PA, 15212. Application deadline is December 1, 2015.

• The High Country News, an environmental journal based in Paonia, Colorado, is accepting applications for journalism internships and fellowships. The magazine has 25,000 subscribers and reaches 60,000 readers. They’re offering six six-month long internships (starting in June and in January) and a yearlong fellowship (starting in January). They provide housing, and a $220/week stipend for interns and free housing and a $375/week stipend for fellows. An additional $500 travel stipend is available to help defray moving costs. Interns spend most of their researching, interviewing, writing and developing content. For more information and application instructions, click here: http://www.journalismnext.com/jobdetails.cfm?jid=9234

• The Dow Jones News Fund is accepting applications for its 2016 Internship Program. College juniors, seniors, and grad students can apply. Interns will be trained at New York University, Arizona State University, The University of Missouri, Temple University, Penn State, and the University of Texas (Austin) before reporting to work at media companies across the country. Interns will earn $400/week for 10-12 weeks. New this year is a program in data journalism with training directed by Investigative Reporters and Editors at Missouri. The fund and sponsoring media companies cover travel costs to and from training and your internship site. Students who return to school after their internship will receive a $1,000 scholarship. Participating news organizations include The New York Times, The Wall Street Journal, Comcast, Dow Jones Newswires, The Denver Post, Los Angeles Times, Thomson Reuters, Media General, MSN, E.W. Scripps Company, The Detroit News, The Tampa Bay Times, The Christian Science Monitor, Capital New York, Naples Daily News, TheStreet.com. Deadline to apply is November 3rd. Apply here: http://www.jotformpro.com/form/52724974981974

• The DC-based Institute on Political Journalism and Communications is now accepting applications for its Summer 2016 program. This 8-week program (through George Washington University) allows students to intern in the fields of journalism, public relations, and communications. Placement is guaranteed to students who are accepted. Housing is fully furnished by the program. Internship placements include newspapers, magazines, online publications, news services, PR and communications firms. Apply by the early deadline of December 10th to receive priority admissions and scholarship consideration and a 5% tuition discount. Apply here: http://www.dcinternships.org/?programs=political-journalism&details=true

• ProPublica, an independent, non-profit newsroom that produces investigative journalism is hiring a Reporting Fellow. The fellowship is a minimum of 16 weeks and can last for up to a year. This is a full-time position, based in New York. Compensation is $700/week. Fellows will write their own stories, but also collaborate with ProPublica’s reporters on bigger projects. To apply, fill out the online form here: https://www.propublica.org/atpropublica/item/propublica-is-hiring-a-reporting-fellow?utm_source=et&utm_medium=email&utm_campaign=dailynewsletter&utm_content=&utm_name=

5 Oct

The scorecard secret

Authored By Matthew | October 5th, 2015

Think about the last time you made a really big purchasing choice. Say, for example, that you’re buying a car.

If gas mileage is important to you, are you going to be satisfied with a sales pitch that just says the car you’re looking at is “fuel efficient” or are you going to want some quantifiable proof, like “this car gets 51 miles per gallon?”

It works the same way with resumes. Numbers give an employer more information about your accomplishment before they buy your services.

Which of these resume bullets carries more information?

  • Wrote news releases

or

  • Wrote 25 news releases promoting a fundraising event which led to coverage in two local TV stations and the local newspaper

Of course, not every accomplishment is going to have a number on it, but if you can find ways to quantify your accomplishments, you’re a step closer to proving your value.

28 Sep

Investigate Your Hometown as a Media Market

Authored By Matthew | September 28th, 2015

Cliche alert: There’s no place like home.

Yes, it’s unoriginal, but it turns out Dorothy from ‘The Wizard of Oz’ had it right when it comes to starting the search for your first summer internship.

My charge to you this week is to start investigating your hometown (region) as a media market.

Mixing Wikipedia and academia is risky business, but this definition is as good as any:

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content

For example, Nielsen Media Research surveys TV viewers every year and ranks markets based on the size of the available TV viewing audience. They rank them in reverse order. New York is “Market 1,” the largest market in the U.S. with almost 7.5 million TV households. Glendive, Montana is currently “Market 210,” which is the smallest (with 4,330 households).

You can see the most recent DMA rankings here: http://www.tvb.org/media/file/Nielsen_2014-2015_DMA_Ranks.pdf

Even if you don’t see your home town on this list, you live in one of these media markets. For example, Morgantown is in the Pittsburgh, Pennsylvania DMA.

Once you’ve identified your “home market,” start to analyze who the big communicators are. It will be easier to identify TV stations, radio stations and newspapers, but this information isn’t just beneficial to journalism students. Of course, many of these outlets will have news departments, but they’ll also all have sales departments and most likely, promotions departments.

Additionally, look at the station’s (or newspaper’s) web site and pay attention to the advertising content. These advertisers either have internal marketing departments or they work with some agency to get their message in front of an audience.

Take it a step further: ask yourself who the major employers in your area are. Odds are very good that your local hospital, major manufacturers, school district, college, minor league sports team (I could go on) have a person who handles communication, marketing, PR, advertising and events for them. Every one of those entities is a potential internship target.

You don’t have to restrict yourself to looking at home, but I like the idea of making your first summer internship (preferably between your freshman and sophomore years if you can swing it) close to home, because it provides you with some pretty solid advantages.

You’ll already be familiar with the area, which makes you valuable to the employer. You (most likely) will know someone (or a “friend of a friend”) who works there who can put in a good word for you. You’ll be living at home, so you won’t have to worry as much about additional costs (a place to stay, transportation costs, meals, etc.). This is especially important if it’s an unpaid internship. Plus, you can just focus on the work and not be distracted (as much) by the cost associated with an internship.

I understand the urge to “aim high,” and I think that you should. Lots of people want to do their internships in New York or Los Angeles. But those internships (in most cases) will require you to have had some prior internship experience.

Why not start with home field advantage?

21 Sep

Give Yourself Permission to "Geek Out"

Authored By Matthew | September 21st, 2015

Think about the most ambitious person you know at WVU; maybe someone in law school or pre-med.

I’ll bet you a cup of coffee that person spends a lot of time not only studying, but also devouring any piece of news or trends in their industry.

You’ve got to do the same thing to be competitive in media.

Give yourself permission to geek out about this career you’ve chosen. There’s never been more instantly accessible information than there is right now.

And you don’t have to just sit and read. There are some fantastic podcasts I listen to every week that you could load up and consume while you’re at the gym or riding the PRT.

There’s NPR’s “On the Media,” which you can find here: http://www.onthemedia.org/podcast/. This is not just for journalists—it’s for anyone who consumes (or produces) media.

For some really cool approaches to long-form storytelling, I recommend the Freakonomics Radio podcast (http://freakonomics.com/radio/freakonomics-radio-podcast-archive/), This American Life (http://www.thisamericanlife.org/), and Radiolab (http://www.radiolab.org/).

And for strategic communicators (or, quite honestly, anyone in our majors):

I also really like Mark Schaefer and Tom Webster’s “Marketing Companion,” which you can find here: http://www.businessesgrow.com/podcast-the-marketing-companion/

Jay Baer and Adam Brown’s “Social Pros” is another of my favorites. http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/

Speaking generally, you should be looking at every piece of media as a practitioner as well as a consumer. If you learn a concept in class today, start looking for it in practice as soon as you can. Ask your professors about what you’ve seen, heard, or read. Challenge your preconceptions. Dissect everything. Reverse engineer a newscast. Try to figure out who the target market of a billboard might be. Think about how you learned about a new product and then think backward about who had a hand on that piece of information.

Media moves and evolves very quickly. It’s fascinating and it’s important! You’ve got no excuse to be bored.

Geek out!

14 Sep

More than a Club - Consider Joining a Student Organization

Authored By Matthew | September 14th, 2015

Look, I know you’re busy with school, work and your social life, but I want you to give some serious thought to joining a student organization at the WVU Reed College of Media.

These organizations are much more than social clubs. They are a way you can start right now on building your professional network, engaging with industry leaders and potentially taking on some real-world projects that you can use to show value to potential employers.

The Martin Hall Agency is a for-profit, student run integrated marketing communications agency. MHA takes on real-world clients and creates functional IMC campaigns for them. This is unbeatable experience and can give you material for your portfolio.

The WVU Ad Club is a local chapter of the American Advertising Federation. Each year, they work with a corporate sponsor to create an integrated marketing campaign. This gives you a chance to research and design a campaign for a major brand and then pitch that campaign as part of a national competition. The WVU team took second place in regionals last year with its campaign for Pizza Hut.

The Public Relations Student Society of America is the student branch of the PRSA. Our chapter is very active and takes on big projects too. I’ve heard many hiring managers say that membership in PRSSA is one of items they’ll frequently search for on a student’s resume.

The Society of Professional Journalists at WVU is open to all majors and provides resources and support for journalists and journalism students. Our SPJ chapter led a nationwide petition drive to promote a federal shield law. That’s important stuff.

Ed on Campus is a liaison between students and professionals in the magazine industry. Ed on Campus has helped WVU students connect with internships and jobs at major publishers.

The WVU chapter of the Association of Black Journalists is dedicated to diversity in media. This organization is a part of the National Association of Black Journalists, which offers great resources for internships and career development.

The Radio Television Digital News Association supports reporters in the electronic media, but is open to all majors. Last year, the WVU chapter of RTDNA visited KDKA TV in Pittsburgh and got a behind-the-scenes tour of the broadcast facilities at Consol Energy Center.

The common thread here is that you can, through a student organization, start making crucial connections with other emerging professionals in your field.

Most student orgs are open to all majors—this is an incredible opportunity to learn more about the major you’re not in.

For more about student organizations at the WVU Reed College of Media, follow this link: http://reedcollegeofmedia.wvu.edu/student-resources/clubs-organizations

27 Oct

Guest Blog: Storytelling in 400 Frames

Authored By Matthew | October 27th, 2014

After a one-week hiatus to help get the Professional Mentorship Program off the ground for this year, the Career Connection Blog is back with a guest entry from VISJ student Rachel Yoke. Rachel, a participant in the Mentorship Program, wanted to share her recent experience at one of the preeminent photojournalism events in the country.

Last month, I had a once-in-a-lifetime opportunity to attend the Missouri Photo Workshop (MPW). What is MPW, you ask? Only one of the longest running well respected photo workshops around. Like I said, it was a once-in-a-lifetime event.

A little background for all of you who are not quite as photo obsessed as I: MPW was founded in 1949 by photo heavy hitters Clifton C. Edom, Roy Stryker, and Russell Lee. They wanted to create a workshop that would bring photographers together to learn new storytelling techniques both from faculty and from each other. They were successful. 2014 marked the 66th year that the workshop has traveled to a small Missouri town (a different one each year), and unleashed a horde of photographers, set on capturing the unique stories that can always be found in small town America.

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This year, I and the other participants traveled to Platte City, Missouri, a small town just outside of Kansas City. Though the town was small, the people were warm and friendly, welcoming us into their community with open arms and two wonderful picnics.

I was one of 44 photographers who, for lack of a better word, swarmed the town on Sunday, September 21st. We all immediately began searching for that perfect story that each of us could follow for the rest of the week. We began pitching our story ideas to our faculty members (each photographer shares two faculty members with a team of about 8) and though most of us got shot down at first, by Tuesday most of us were rolling on our stories.

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I found myself at a delightful, quirky pumpkin farm, just outside of Platte City. Pumpkins Etc. is a family owned and operated business that is celebrating 30 years, this year. My schedule was simple: Spend all day shooting photos and spending my nights listening and looking at powerful and inspiring presentations from our distinguished faculty. The workshop is truly a photographer’s dream, a place where the emphasis is on thinking about stories and carefully considering every photo, before you take it. This is enforced by a 400-frame limit – that is all the photos you are allowed to take for the entire week.

Though I was afraid of trying to tell a story in only 400 frames, it made me weigh every potential photo before pushing the button. I found myself mentally composing pictures in a way that I never had before, and it showed in my photos.

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That being said, the most impactful part of the MPW.66 week was the connections that I made with the Wright family, who own Pumpkins Etc. Spending the better part of the week with Kathy, Bill, and their grandchildren was a privilege unlike any that I have experienced. I truly hope our paths will cross again, and that I think is the most valuable part of the MPW. No photographer left the workshop untouched by the subjects they photographed. It reminded us all what a privilege it is to do what we do. I know it is something I won’t soon forget.

For more information about the workshop, you can visit http://mophotoworkshop.org

24 Sep

What exactly do you do here, anyway?

Authored By Matthew | September 24th, 2014

I hope you won’t think I’m being too self-indulgent, but this week, lots of students have been interviewing me for their JRL 215 assignments. It occurred to me that, if you haven’t been to meet with me yet, you might not fully understand who I am, why I’m here and how I can help you with your career plans.

So this week, I’m transcribing one of the interviews I gave to a student. She asked really good questions and I gave honest answers. I always tell students that they have to be ready to answer an employer’s question: “What will you do for me and my company?”

I think this interview gives you some insight into how I would answer that question.

Where are you originally from?

I was born here in Morgantown while my Mom was finishing nursing school and my Dad was finishing dental school. My dad took over a small practice in Philippi, West Virginia (about an hour south of Morgantown) and they raised me and my brother there.

What college did you go to?

I’m a proud graduate of the P.I. Reed School of Journalism, now the WVU Reed College of Media. I graduated in 1995 with a Bachelor of Science in Journalism with a focus on Broadcast News.

What was the highest degree you have received and from where?

After receiving my bachelor’s degree, I worked for almost 18 years as a television news reporter and anchor. It was a great career, but it kept me away from home a lot. In 2012, I enrolled in the Integrated Marketing Communications program here at WVU and earned my Master of Science degree last May. I got to graduate from the WVU Reed College of Media TWICE!

What made you decide to take this job?

As I mentioned, I was working as a news anchor. It was a great job and I loved it, but it required me to work very long hours and late nights. Additionally, I was always “on call” for breaking news and would have to go in to work on weekends when the news dictated. I had just turned 40 years old and my kids were turning 9 and 13. I didn’t want to have to miss their soccer games and band concerts, so I started looking for work in education. My mom was a nursing professor for years and I always liked the idea of teaching. My wife found the job for the Director of Student Careers and Opportunities at WVU on a website (I think it was JournalismJobs.com) and I applied for it.

What is your job exactly?

My official job title is Director of Student Careers and Opportunities. The job description is kind of long and potentially confusing, so I usually explain it to people like this:

“I’m here to help students take their classroom knowledge and professional and life experiences and turn them into lucrative and rewarding jobs in the media industry.”

I do this primarily through helping students find meaningful internships. I also oversee the College of Media’s Professional Mentorship Program, which helps students connect with a “big brother” or “big sister” in their chosen field. I also oversee a small fund, which we can use to help students cover the cost of doing an internship.

Additionally, I help students get their resumes into shape, assist them with their job search and help them prepare for interviews.

I’m really excited because next semester, I’ll be teaching an introductory TV reporting class.

Do you take pride in helping students the way you do?

Without a doubt. I always wanted to work in education, but this is my alma mater, so there’s an extra layer of importance to this job for me.

I am deeply proud of my state and my University. I also have a bit of a chip on my shoulder about the way “the rest of the world” may perceive us. Nothing makes me happier than when one of our students does something spectacular and forces “the rest of the world” to rethink its assumptions about our state and our University.

What are the biggest companies you have been able to get students internships or careers with?

I’ve only been here for a little over a year, so I’m not ready to take credit for anyone’s career. I was here to help last year’s graduating seniors, but only for a couple of semesters.

While I work very hard for the upperclassmen, I’m also really excited to see what we’re able to accomplish working alongside the underclassmen. That will prove whether I’m doing my job properly.

The one student placement that I’m the most proud of was a student who did a summer internship last summer with CNN in Washington, DC.

He earned that internship through a combination of my professional connections, alumni connections, our student internship fund and our mentorship program. It was very rewarding to see all of those functions work to get a student a life-changing experience with a major media company.

How do you have the connections to these big time companies?

Some of them I just met by being in the TV industry as long as I was. The TV industry is very small and everyone has worked with everyone else. I had a pretty good reputation as a reporter and anchor, so I like to think that people liked me. People I worked with have gone on to other jobs at other stations/networks and I keep in touch with all of them. So, when I need help placing a student, I know whom to call.

The other “secret weapon” we have is our network of alumni. Remember when I said that I have a lot of pride in having attended WVU? I’m not alone. Our alumni are in some pretty powerful positions with some pretty amazing companies: NBC, eBay, Spotify, Facebook, ESPN, DISH Network, government agencies and political offices. I went to school with some of them. Others are just really engaged alumni who want to help.

It’s amazing what those people can do for our students.

I also travel when I can. Usually, I go to Washington and Pittsburgh (our closest large media markets) a couple of times a year to meet with the people who do the hiring at TV stations, newspapers, PR firms and ad agencies. I want them to know that our students are competitive and that we’re “in the game.”

In what ways do you help prepare students for their future?

I like to tell students that I want to be their “wingman.” I can’t lead your career campaign for you, but I’m here to offer all sorts of support. When I first took this job, I did a lot of reading about career coaching. The best quote I found was this one:

“Nobody will care more about your career than you do.”

I care a lot about the careers and futures of our students, but it’s my goal to get them to care about it even more. When you care about it, you’re in control of it. You can plan, strategize, target your search and focus on the jobs that you’ll be most qualified for.

The other thing I try to do is help students to “think outside the box” when they’re planning their careers. In the current media environment, there are more than just newspaper and agency jobs. There’s strategic social media, brand management, media buying, brand journalism, data journalism.

We’re also in a media climate in which your skills as a professional communicator are in demand. We have broadcast news graduates who work in event planning and production. We have PR graduates who work in the film industry. Everyone wants to hire good communicators.

If students come to you asking for help with resumes or applications for certain internships how do you help them?

I look at the resume as a marketing document, like a sales brochure. Think about the mindset that you’re in when you are shopping for a new phone. What will you primarily use it for? Texting? Games? Email? Video? Answering the question “what do I need this phone to do for me?” will help you as the consumer to make the best purchase. It’s the same with hiring managers.

Your resume can be filled with all sorts of internships and jobs and awards and organizations, but if it doesn’t answer the question “what do I need this employee to do for me?” then it’s not going to be effective.

I also encourage students to learn to identify their own “unfair advantage.” I usually ask students to answer this question: “If you and another graduate with the same degree and GPA were applying for the same job, what would give you the unfair advantage over your competitor?” I like to think that I offer students some guidance in helping them discover their unfair advantage.

In what ways do you think Reed College of Media students have advantages over other the other colleges within WVU?

What we teach here is unique, so it’s hard to compare. We are very student-centric. Our faculty, our staff and our administration are constantly putting the student at the center of everything we do. This isn’t just altruistic, although we do love you guys.

We understand that media has become so fragmented and that technology is constantly changing the landscape. Because of that, a “one-size-fits-all” approach to teaching and advising does not work.

I will say that that philosophy is very easy to see in the way we’re changing our classroom space. It’s all collaborative now. When I was here, everyone was sort of sectioned off in their majors, like swimmers in lanes. Here, with our new Media Innovation Lab and the Media Innovation Center (currently being built on the Evansdale Campus), there’s a chance to learn from and learn with students in other disciplines. It’s more like synchronized swimming.

It’s a really exciting time to be in the College of Media. The industry is changing and we’re changing to meet students’ needs. We’re encouraging innovation and entrepreneurship. In that way, we’re not just teaching media, we’re discovering new ways to use it. That’s just cool.

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